Newsmax CEO Christopher Ruddy did not respond to requests for comment, and Fox News Media declined to answer questions on the record.īoth Fox News and Newsmax regularly make pronouncements about their achievements and plans, Nielsen ratings are widely dissected for clues about trends, media critics analyze their content and public opinion polls probe people about the media outlets they trust and where they get their information. Neither organization commented on their rivalry. Ron DeSantis ramped up his candidacy for the Republican presidential nomination, he’s the one who’s received glowing attention from Fox and its media siblings controlled by media tycoon Rupert Murdoch. Trump enjoyed glowing attention from Fox during his presidency. “But they’re not to be ignored either.” Related ArticlesĬould Newsmax find a niche as home for Trump-loving dog haters?Ĭable news channels could make a difference in the contest for the Republican presidential nomination, so the Fox-versus-Newsmax competition has implications beyond the owners’ bottom lines and what channel conservative viewers flip to when watching television.
“Newsmax is not, yet, in the major league,” McCall added. “The kid down the block has shown up to challenge the big three cable news channels,” said Jeffrey McCall, a professor of communications at DePauw University in Greencastle, Ind., whose specialties include television, news and media literacy, and is the author of “Viewer Discretion Advised: Taking Control of Mass Media Influences.” The smaller channel has “got enough legitimacy to make some noise,” he said. At CNN, ratings for some primetime hours have fallen below Newsmax in recent weeks. The Washington Post reported that in a month’s time, Fox’s primetime ratings were down 39% and Newsmax’s were up 135%.Īll the big cable news providers, CNN, Fox and MSNBC, are dealing with shifting audiences and declining ratings. From April 24 through June 6, Nielsen Media Research figures show Fox averaged 1.6 million viewers in primetime, compared to 1.4 million for MSNBC, 550,000 for CNN and 358,000 for Newsmax. Fox attracts more viewers than any other cable news channel.
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